It’s no secret that our LBBMWMOTO customers are some of the coolest people we know, but this one in particular might be the FASTEST! Our June Customer Spotlight is on Mike B., who currently races his S 1000 RR, which he purchased from us back in 2023, in the MotoAmerica Stock1000 series! He made his MA debut last year and had a great rookie season; he is currently completing his second season at the legendary Road America in Wisconsin.

When he’s not traveling, you’ll still find him on the track, as a coach for the Apex Assassins Trackdays, which is how he met our Service Manager, Jeff! After many years of racing together, Jeff finally convinced Mike to get on a BMW Motorrad, and now there’s no going back! As for maintaining his bike both on and off the track, Mike trusts our Service Department. Mike once had an issue with his bike displaying fault codes while he was across the country at a race, and our service department was able to guide him through the issue, so he could continue to perform.

“The team at LBBMW has always been so welcoming any time I visit. I had the pleasure of meeting the owners and several members of the sales department, as well as Jeff’s service team. My bike is always ready to race when I pick it up, and there’s never any doubt as to the care it receives when I drop it off. The shop is immaculate, and the service department is one of the cleanest and most organized I’ve ever seen. That speaks to the pride the employees take in the way they conduct their business each day.”

It’s been a pleasure to service Mike’s bike and help him succeed on his MotoAmerica Journey! If you want to experience the thrill of racing for yourself, make sure to visit apexassassins.com for upcoming events, and keep an eye out for #693 the rest of the racing season!